Hurricane threat as Tropical Storm Fiona aims at Puerto Rico
Utilizing tools and marketing platforms for marketing automation and search engine optimization can be cost-effective and yield better results than attempting to do every task manually. For example, many automation platforms do light work of capturing customer data. For analyzing SEO opportunities, BusinessBlogs uses Neil Patel’s UberSuggest.
The Supreme Court should clarify that this test requires true reasonableness, rather than deference to the government whenever its laws impinge on individual rights
f you’ve ever researched constitutional rights in the United States, you’ve likely encountered the “rational basis” test. Used to evaluate the constitutionality of many laws, the test asks whether there is a rational basis on which the legislature could have thought that the law would serve a legitimate state interest.
Concentrate On Customer Retention
Keeping existing customers is often just as important, if not more so, than acquiring new customers. During a down economy, focus on customer loyalty and retention to ensure that your marketing dollars are directed wisely.
Experiment with high-reward marketing strategies, including:
- Reward programs or customer referral systems
- Voucher marketing
- Loyalty discounts
- VIP upgrades
- Early access invitations
Marketers know change is inevitable, and to keep customers engaged and happy, there is some trial and error with customer retention initiatives.
Encourage satisfied customers to spread the word about your business to their friends and family. Word of mouth is one of the most effective forms of marketing and can be highly cost-effective.
Under the most extreme but frequently articulated version of the test, the government literally cannot lose, however outrageous its actions. Sometimes, though, courts express more moderate versions and find some abuses of power to be unconstitutional. This unbalanced and unpredictable state of affairs has persisted for close to a century.